brand identity
Wave Rider
Full Brand Identity Design
Wave Rider is a PMDD wellness brand built on the belief that cyclical health deserves a visual language that feels honest rather than clinical. The brand identity is anchored in a wave metaphor, a nod to the unpredictable, cyclical nature of PMDD, expressed through bold typography and a phase-mapped colour palette that shifts across the cycle. Applied across app design, social content, and marketing materials, the system gave Wave Rider a consistent and recognizable voice. The Instagram template suite alone generated nearly 40,000 views across 53 posts, with a save rate well above industry average — proof that when design meets authentic storytelling, the audience doesn't just scroll. They come back.
Date
2024-2026
skills
Photoshop, InDesign, Canva, Figma, Brand identity design, typography system, colour theory, Canva brand kit, social media template design, app design, marketing design, content system strategy
Mobile application design
social media templates
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Brand Standards guide
Custom graphics & iconography
Plant Up
Brand Identity Design
A full brand identity for a real plant-based food company, chosen as best in class by the client and awarded a student honorarium at year end. The logo leads with unapologetic confidence, flavour explosion imagery erupting through bold lettering, with a colour palette of earthy greens, fiery oranges and chilli reds that feels as energetic as the food itself. Extended across packaging, marketing strategy and a social media content framework spanning Instagram and TikTok.
Date
2023
skills
Illustrator, Photoshop, InDesign, logo design, brand standards development, packaging design, typography system, colour theory, marketing and communications strategy, social media content design, presentation design
Marketing and Communications Standards
Social Media Banners
Packaging
Brand Standards Guide
Custom Graphics
Relish
Full Brand Identity Design
A complete identity for a fictional Canadian Food and Lifestyle television network, built to feel as sophisticated as the audience it was designed for. An elegant handwritten wordmark with a four-circle spice symbol at its heart, a microsite with warm colour-washed layouts, and an Instagram campaign built on black and white photography with vibrant circular overlays. Everything was designed to tell the viewer the same thing: this is a network worth savouring.
Date
2023
skills
Illustrator, Photoshop, InDesign, After Effects, logo design, brand standards development, typography system, colour theory, motion graphics, microsite design, social media campaign design, presentation design
Custom Logo
Social Media templates
Website
Brand Video
Custom Graphics
